Mobiles, more than a fashion statement have become an indispensable necessity. For me it’s my only interface to the world. I keep in touch with my parents, friends, relatives, I watch movies, pay my bills, book tickets, win prizes, do biddings, etc. I tend to feel something amiss till I do not have my cell near me. It not only is a convenient way of communication but has also become our second self, as it wakes us with its alarm, keeps a tab of all the important dates, important appointments, bill payments, camera facility, and entertainment box and so and so forth. But what is more important and amazing is the way it is being used in the marketing of various products / services.
Stated below are some very important features and uses of mobile in the world of Mobile marketing I would like to draw your attention to.
SMS vouchers and coupons are a very innovative way of increasing sales and revenue. For a company that is establishing itself, it is very important to disseminate information as well as attract customers. What better way than vouchers & coupons!! You get to promote your product as well as provide them redeemable vouchers & coupons that could later be redeemed on their next visit. Hence, SMS advertising has not only boosted the growth of the companies but also made them recognizable.
Next in the line is SMS & MMS response competitions. With channels putting up new shows and competitions everyday, instant response through SMS has paved a way in generating good TRPs for the producer and his show. Winning products were never easy. At times just an SMS of serial numbers could fetch you cash or surprises!!!
With mobile banking catching up fast, payments of bills were never that easy. Internet being available on phones has made it very convenient for the user to receive in advance prior information of the due date of the bill which could later on be paid through mobiles.
SMS broadcasting has helped voting & polling to be made so easy that the people can choose their favorite contestant, model, electoral candidate, etc. in the comforts of their homes. They can be a part of a show without actually being a live audience!!! This allows users to engage with different brands or business, easily and effectively.
We can forget our appointments or updates but the mobile doesn’t. Thanks to our service providers who can conveniently send an SMS to remind their clients about their forgotten check ups / meetings / appointments. A simple SMS “Tune up your car” or “Your tooth needs repairing” helps you remember that you have some important work to be done.
Important bids are also placed through SMSs whereby LCDs, Plasma TVs, holidays, paintings, etc. could be easily auctioned through an SMS.
Where communicating to the mass instantly is a problem, Corporate communications saves our time. An instant SMS informing about a particular event or happening can help the top management draw instantaneous attention to the situation. With companies increasing their hierarchies it has become difficult for the ground level or for that matter middle level to be heard by their top management. All this has facilitated Customer feedbacks, SMS advertising, IVR systems, Corporate announcements, Internal communication, Employee communication to become a top most necessity.
All such technologies have helped mobile marketing to emerge as the next big technological sensation globally.
Tags: Bulk SMS, SMS Advertising, SMS Marketing
